On a dare and in the spirit of Chasing Failure, I wrote a ridiculous (bordering on boozy!) sales page last week, hawking a fictional consulting package called Tori-On-Tap.
Today? It's time to do a postmortem. Time to see what worked, what didn't, and what's worth keeping from the experience. This is a casual sort of review I call "sending it to the taxidermist" and it's meant to mark and celebrate the end of chase for failure. Now, on with the review!
- Nail your brand, and you can get away with almost anything.
- Never post anything for sale unless you're actually prepared to sell it.
- Have fun and your people will have fun.
- Everyone should write an absurd sales page for themselves, at least once in their lives. It REALLY puts the fears of "self promotion" in their place.
More Random Observations:
This was FUN! Mind-blowing, mud-puddle jumping, dandelion-scattering levels of fun. Yes, writing a sales page was FUN, and this approach is definitely going in my collection of get-over-yourself-already tools. The biggest surprise? With just a few changes, this page could work for a package I wanted to market a year ago, but couldn't find the wording for. Yay, right?
Traction: I only shared the post on Facebook (where I have a very small following) but it got more likes than most of my updates there. No shares, which surprised me, and fewer comments than expected, but FB is a strange beastie that I haven't exactly mastered yet. But humor, as always, gets attention.
Corrective Action: Share more widely, dufus! A brighter post image would help with that, too -- images and humor are key to social media shares.
Sales: Hey, I had a sale! One slice of Pi sold for $3.14 cents, and I got a hysterical testimonial out of it. This actually surprised me -- I thought either there'd be NO sales, or the lower level would take off. To sell one? Huh.
Why Low Sales? Inspite of my attempt to fearlessly charge into the abyss, I was worried people would think this was stupid, with thoughts like "Wow, that's SO lame. Who does she think she is?. So I pulled my punch, and made it clear that "THIS ISN'T MEANT TO BE A REAL SALES PAGE". So anyone tempted to click the "buy now" button may have thought it would make THEM look stupid for taking it seriously.
Corrective Action: Don't pull your punches. If you're going to put something like this out there? Put it OUT there! Stand behind it.... no apologies, no weasel words, just DO it. Don't hold back for fear of looking silly. You already look silly. That's the point, remember?
Other Potential Improvements: I think there's a lot of potential in the "click the buy button and see what happens" approach. After the first Pi sale, I threw together the Pie image, and realized I could adapt it easily for various flavors. I could have really played that up, with surprise random Pi flavors, some of them being really absurd -- like shoe-fly pie. Boots with wings in a pie. There could even be a Roulette style wheel built into it, so that when you buy, you click the button, it turns, and selects a flavor for you.
Consider this one sent to the Taxidermist. I'm not sure it really counts as having caught failure or not, since the goal was just to have fun, but I definitely see where I could have chased this harder. But I pulled the whole thing together in a few hours, so I couldn't have done it any faster! Either way, cue the party streamers, it's time to celebrate!
Typo Apology: My new glasses are giving me fits at the computer, and I've been making WAY more than my usual number of errors. I apologize any eye-twitching I may cause your inner editor until I can see again. I promise you, I DO know how to spiell. sepll. SPELL. Oh, just send me the therapy bill and stop glaring at me already!)